From questions to data-driven decisions
Survey and experimental design, measurement, statistics, and evaluation for research on what people think, feel, and do.
Questions we help answer
“Why are customers leaving?”A business
“Did the program change anything?”A nonprofit
“How many participants do I need?”A lab
“Which model fits my data?”A graduate student
What we do
For data about people, including their attitudes, beliefs, emotions, identity, and behavior.
- 1
Design
A study built around the decision you need to make.
- 2
Sample
The people you need to hear from, and enough of them.
- 3
Measure
Questions that capture what you mean to measure.
- 4
Analyze
Statistics that fit your data.
- 5
Translate
Findings written so you can act on them.
How we build survey measures
We write and test survey questions so they measure what they're meant to measure.
- Attitudes
- Beliefs
- Emotions
- Identity
- Behavior
- Validated scales, when a good one exists
- New questions written and pretested, when one doesn't
- Reliability and validity checked in your own data
- Wording tested so respondents read it the same way
Topics nSight knows well
Knowing these subjects helps us ask the right questions before any data is collected.
- Political attitudes
- Moral values
- Religious beliefs
- Social identity
- Emotions
- Decision-making
- Behavior change
- Persuasion
- Prebunking misinformation
- Survey measurement
What you receive
A study plan
You can preregister it or hand it to a vendor.
A ready survey or experiment
Programmed and tested.
The analysis
With the code behind it.
A plain-language report
Written for the people making the decision.
Want problems caught before you field a survey? See Design Review.
The science behind it
Led by a PhD social psychologist with 10+ years designing experiments and surveys, including five years and 8+ survey waves following one national panel.
Published in
- Scientific Reports
- Political Psychology
- PNAS Nexus
- Annual Review of Psychology
Daniel Relihan, PhD
Social psychologist and nSight's lead scientist. He leads every AI Roadmap call and teaches every class.
Start with your AI Roadmap
A needs assessment, a private one-hour call, and a written plan for $50. Paid when you book, fully refunded if you cancel 48 hours or more ahead.