/* nSight Analytics site. Colors and type follow the client deck. */
@font-face{font-family:"DM Sans";font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/dm-sans-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"DM Sans";font-style:italic;font-weight:400;font-display:swap;src:url(/assets/fonts/dm-sans-latin-400-italic.woff2) format("woff2")}
@font-face{font-family:"DM Sans";font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/dm-sans-latin-500-normal.woff2) format("woff2")}
@font-face{font-family:"DM Sans";font-style:normal;font-weight:600;font-display:swap;src:url(/assets/fonts/dm-sans-latin-600-normal.woff2) format("woff2")}
@font-face{font-family:"DM Sans";font-style:normal;font-weight:700;font-display:swap;src:url(/assets/fonts/dm-sans-latin-700-normal.woff2) format("woff2")}

:root{
  --bg:#121218; --raise:#1B1E28; --raise-2:#22263A; --line:#2E3340; --line-2:#343947;
  --ink:#F4F6F8; --soft:#D5DCE3; --mute:#9AA6B2; --slate:#7F93AB;
  --green:#3DDC97; --cyan:#4CC9F0; --on-green:#121218;
  --wrap:1160px; --gut:20px; --r-lg:22px; --r-md:14px; --r-sm:10px;
  --sans:"DM Sans", Verdana, system-ui, sans-serif;
  color-scheme:dark;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:84px}
body{margin:0;background:var(--bg);color:var(--soft);font-family:var(--sans);font-size:17px;line-height:1.6;font-weight:400;-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:var(--ink);text-decoration-color:var(--green);text-decoration-thickness:2px;text-underline-offset:4px}
a:hover{color:var(--green)}
:focus-visible{outline:3px solid var(--green);outline-offset:3px;border-radius:4px}
h1,h2,h3,h4{color:var(--ink);margin:0;font-weight:700;line-height:1.1;text-wrap:balance}
h1{font-size:clamp(2.6rem,7vw,4.6rem);letter-spacing:-.035em}
h2{font-size:clamp(1.9rem,4.2vw,2.9rem);letter-spacing:-.03em}
h3{font-size:1.3rem;letter-spacing:-.01em;line-height:1.25}
p{margin:0}
p+p{margin-top:.9em}
ul,ol{margin:0;padding:0}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-inline:var(--gut)}
@media(min-width:760px){:root{--gut:32px}}
.skip{position:absolute;left:-999px;top:8px;background:var(--green);color:var(--on-green);padding:10px 14px;border-radius:8px;font-weight:700;z-index:50}
.skip:focus{left:12px}
.lead{font-size:clamp(1.12rem,2.2vw,1.3rem);line-height:1.5;color:var(--soft);max-width:40ch}
.measure{max-width:64ch}
.muted{color:var(--mute)}
.small{font-size:.9rem}
.fine{font-size:.85rem;line-height:1.55;color:var(--mute);max-width:80ch}
.kicker{display:block;font-size:.95rem;font-weight:600;color:var(--green);margin-bottom:14px}

/* header */
.site-head{position:sticky;top:0;top:env(safe-area-inset-top,0px);z-index:20;background:rgba(18,18,24,.92);backdrop-filter:saturate(140%) blur(10px);-webkit-backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid transparent}
.site-head.scrolled{border-bottom-color:var(--line)}
.head-row{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:68px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink)}
.brand:hover{color:var(--ink)}
.brand svg{width:34px;height:34px;flex:none}
.brand-word{font-size:1.2rem;font-weight:700;letter-spacing:-.02em}
.brand-word span{font-weight:500;color:var(--soft)}
.nav{display:flex;align-items:center;gap:6px}
.nav-list{display:none;list-style:none;align-items:center;gap:2px}
.nav-list a{display:block;padding:10px 12px;border-radius:10px;text-decoration:none;color:var(--soft);font-weight:500;font-size:.98rem}
.nav-list a:hover{color:var(--ink);background:var(--raise)}
.nav-list a[aria-current="page"]{color:var(--ink);box-shadow:inset 0 -2px 0 var(--green);border-radius:0}
.menu-btn{display:inline-flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:12px;border:1px solid var(--line-2);background:transparent;color:var(--ink);cursor:pointer}
.menu-btn svg{width:22px;height:22px}
.nav .btn{display:none}
@media(min-width:980px){
  .nav-list{display:flex}
  .menu-btn{display:none}
  .nav .btn{display:inline-flex;margin-left:10px}
}
.drawer{display:none;border-top:1px solid var(--line);padding:10px 0 20px}
.drawer.open{display:block}
.drawer ul{list-style:none}
.drawer a{display:block;padding:14px 4px;font-size:1.1rem;font-weight:500;text-decoration:none;color:var(--ink);border-bottom:1px solid var(--line)}
.drawer .btn{margin-top:18px;width:100%}
@media(min-width:980px){.drawer{display:none!important}}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:12px 22px;border-radius:999px;font-family:inherit;font-size:1rem;font-weight:700;text-decoration:none;cursor:pointer;border:2px solid transparent;line-height:1.2}
.btn-primary{background:var(--green);color:var(--on-green)}
.btn-primary:hover{background:#5BE6AA;color:var(--on-green)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line-2)}
.btn-ghost:hover{border-color:var(--green);color:var(--ink)}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}

/* sections */
.section{padding-block:72px}
@media(min-width:760px){.section{padding-block:104px}}
.section-tight{padding-block:56px}
.section-head{display:grid;gap:16px;margin-bottom:40px;max-width:760px}
.section-head p{font-size:1.1rem;color:var(--soft);max-width:60ch}
.rule-top{border-top:1px solid var(--line)}

/* hero */
.hero{padding-block:40px 64px;overflow:hidden}
.hero-grid{display:grid;gap:28px;align-items:center}
@media(min-width:900px){.hero-grid{grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:40px}.hero{padding-block:64px 96px}}
.hero h1{margin-bottom:22px}
.hero .lead{max-width:34ch}
.hero-art{position:relative;aspect-ratio:1020/860;width:100%;max-width:620px;justify-self:center}
.hero-art canvas,.hero-art svg{position:absolute;inset:0;width:100%;height:100%}
.hero-note{margin-top:18px;font-size:.95rem;color:var(--mute)}

/* page heading for inner pages */
.page-head{padding-block:48px 24px}
@media(min-width:760px){.page-head{padding-block:80px 40px}}
.page-head h1{max-width:16ch;margin-bottom:22px}
.page-head .lead{max-width:46ch}
.page-head.has-mark{position:relative;overflow:hidden}
.service-mark{position:absolute;right:max(var(--gut),calc((100vw - var(--wrap))/2 + var(--gut)));top:24px;font-size:clamp(9rem,26vw,20rem);font-weight:700;line-height:1;letter-spacing:-.06em;color:#20242F;pointer-events:none;user-select:none;z-index:-1}

/* two ways in */
.ways{display:grid;gap:14px}
@media(min-width:760px){.ways{grid-template-columns:1fr 1fr}}
.way{padding:24px 26px;border:1px solid var(--line-2);border-radius:var(--r-md);background:var(--raise)}
.way h3{margin-bottom:8px}

/* numbered steps (real sequences only) */
.steps{list-style:none;display:grid;gap:22px;counter-reset:step}
.steps li{display:grid;grid-template-columns:44px 1fr;gap:16px;align-items:start;align-content:start}
.steps .n{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;font-weight:700;color:var(--green);border:2px solid var(--green);background:var(--bg)}
.steps h3{font-size:1.15rem;margin:6px 0 4px}
.steps-track{position:relative}
@media(min-width:900px){
  .steps.across{grid-template-columns:repeat(var(--cols,5),minmax(0,1fr));gap:20px}
  .steps.across li{grid-template-columns:1fr;gap:14px}
  .steps-track .steps.across::before{content:"";position:absolute;left:22px;right:22px;top:21px;height:2px;background:var(--line-2);z-index:-1}
  .steps-track{isolation:isolate}
}

/* price band */
.offer{display:grid;gap:24px;padding:28px;border-radius:var(--r-lg);background:var(--green);color:var(--on-green)}
.offer h2,.offer h3{color:var(--on-green)}
.offer p{color:#1E2A26}
.offer .btn-dark{background:var(--bg);color:var(--ink)}
.offer .btn-dark:hover{background:#000;color:var(--ink)}
@media(min-width:860px){.offer{grid-template-columns:1fr auto;align-items:center;padding:36px 40px}}
.offer .price{font-size:clamp(2rem,5vw,2.8rem);font-weight:700;letter-spacing:-.03em;line-height:1}

/* services list */
.services{display:grid;border-top:1px solid var(--line)}
.service{display:grid;gap:12px;padding:32px 0;border-bottom:1px solid var(--line);text-decoration:none;color:inherit}
.service:hover{color:inherit}
.service:hover h3{color:var(--green)}
.service .num{font-size:2.6rem;font-weight:700;letter-spacing:-.04em;color:var(--line-2);line-height:1}
.service h3{font-size:clamp(1.5rem,3vw,2rem);letter-spacing:-.02em}
.service .for{font-size:.95rem;color:var(--mute)}
.service .go{font-weight:600;color:var(--ink);text-decoration:underline;text-decoration-color:var(--green);text-decoration-thickness:2px;text-underline-offset:4px}
@media(min-width:860px){.service{grid-template-columns:72px minmax(0,1fr) minmax(0,1.25fr) 120px;align-items:baseline;gap:28px}.service .go{justify-self:end}}

/* audiences */
.aud{display:grid;gap:14px}
@media(min-width:760px){.aud{grid-template-columns:1fr 1fr}}
.aud-card{padding:26px;border-radius:var(--r-md);background:var(--raise);border:1px solid var(--line)}
.aud-card h3{display:flex;align-items:center;gap:12px;margin-bottom:6px}
.aud-card h3 svg{width:28px;height:28px;flex:none}
.aud-card > p{color:var(--mute);font-size:.98rem}
.asks{list-style:none;display:grid;gap:8px;margin-top:16px}
.asks li{color:var(--ink);font-weight:500;padding-left:18px;position:relative}
.asks li::before{content:"";position:absolute;left:0;top:.62em;width:7px;height:7px;border-radius:50%;background:var(--cyan)}
.where{margin-top:16px;font-size:.92rem;color:var(--mute)}
.where a{color:var(--soft)}

/* why: venn */
.why{display:grid;gap:36px;align-items:center}
@media(min-width:900px){.why{grid-template-columns:minmax(0,.9fr) minmax(0,1fr);gap:56px}}
.venn{max-width:460px;width:100%;justify-self:center}
.pillars{display:grid;gap:26px}
.pillars h3{font-size:1.5rem;margin-bottom:4px}
.pillars .g{color:var(--green)} .pillars .c{color:var(--cyan)}
.banner{margin-top:40px;padding:20px 24px;border-radius:var(--r-md);background:var(--raise);color:var(--ink);font-weight:500;font-size:1.08rem}

/* publications */
.pubs{list-style:none;display:grid;gap:14px}
.pub{display:grid;gap:10px;padding:24px 26px;border-radius:var(--r-md);background:var(--raise);border:1px solid var(--line)}
@media(min-width:760px){.pub{grid-template-columns:200px 1fr;align-items:center;gap:28px}}
.pub .big{font-size:2.6rem;font-weight:700;letter-spacing:-.04em;color:var(--green);line-height:1}
.pub .big small{display:block;font-size:.9rem;letter-spacing:0;font-weight:500;color:var(--soft);margin-top:6px}
.pub h3{font-size:1.15rem;margin-bottom:6px;line-height:1.35}
.pub a{color:var(--cyan);text-decoration-color:var(--cyan)}

/* journals */
.chips{list-style:none;display:flex;flex-wrap:wrap;gap:10px}
.chips li{padding:8px 16px;border-radius:999px;background:var(--raise-2);color:var(--ink);font-weight:500;font-size:.98rem}
.chips.journals li{font-style:italic}

/* figures with sources */
.figs{display:grid;gap:14px}
@media(min-width:860px){.figs{grid-template-columns:repeat(var(--cols,3),minmax(0,1fr))}}
.fig{padding:26px;border-radius:var(--r-md);background:var(--raise);border:1px solid var(--line);display:flex;flex-direction:column;gap:10px}
.fig .big{font-size:3rem;font-weight:700;letter-spacing:-.04em;line-height:1;color:var(--green)}
.fig .big.c{color:var(--cyan)}
.fig p{color:var(--ink);font-weight:500}
.fig .src{font-size:.85rem;color:var(--mute);font-weight:400;margin-top:auto}
.fig .src a{color:var(--soft)}

/* lists with checks */
.checks{list-style:none;display:grid;gap:14px}
.checks li{display:grid;grid-template-columns:28px 1fr;gap:12px;color:var(--ink);font-weight:500}
.checks li::before{content:"";width:28px;height:28px;border-radius:50%;background:var(--green) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23121218' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E") center/18px no-repeat;margin-top:1px}

/* plain two-column blocks */
.cols{display:grid;gap:36px}
@media(min-width:860px){.cols{grid-template-columns:1fr 1fr;gap:56px}}
.cols-3{display:grid;gap:14px}
@media(min-width:860px){.cols-3{grid-template-columns:repeat(3,minmax(0,1fr))}}
.panel{padding:26px;border-radius:var(--r-md);background:var(--raise);border:1px solid var(--line)}
.panel h3{margin-bottom:8px}
.panel ul{list-style:none;display:grid;gap:8px;margin-top:12px}
.panel li{padding-left:18px;position:relative}
.panel li::before{content:"";position:absolute;left:0;top:.62em;width:7px;height:7px;border-radius:50%;background:var(--green)}

/* quotes of client questions */
.qs{display:grid;gap:22px}
@media(min-width:760px){.qs{grid-template-columns:repeat(4,minmax(0,1fr))}}
.q blockquote{margin:0;color:var(--ink);font-size:1.18rem;font-weight:600;line-height:1.35}
.q span{display:block;margin-top:6px;color:var(--mute);font-size:.92rem}

/* agent diagram */
.agents{max-width:560px;width:100%}

/* comparison table */
.compare{width:100%;border-collapse:separate;border-spacing:0;border:1px solid var(--line);border-radius:var(--r-md);overflow:hidden}
.compare th,.compare td{padding:16px 18px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line)}
.compare tr:last-child td{border-bottom:0}
.compare th{background:var(--raise-2);color:var(--ink);font-size:1rem}
.compare td{background:var(--raise)}
.compare td:last-child{color:var(--ink);font-weight:500}
.compare th:last-child{color:var(--green)}

/* design review example */
.review{display:grid;gap:16px}
@media(min-width:900px){.review{grid-template-columns:1fr 1fr;gap:28px}}
.draft{padding:24px;border-radius:var(--r-md);background:#F4F6F8;color:#20242F}
.draft h3{color:#20242F;font-size:1rem;margin-bottom:14px}
.draft ol{margin:0;padding-left:0;list-style:none;display:grid;gap:14px}
.draft li{display:grid;grid-template-columns:30px 1fr;gap:10px}
.draft .flag{width:26px;height:26px;border-radius:50%;background:#C2410C;color:#fff;font-weight:700;font-size:.85rem;display:grid;place-items:center}
.draft .opts{display:block;font-size:.9rem;color:#4B5563;margin-top:2px}
.fixes{list-style:none;display:grid;gap:14px}
.fixes li{display:grid;grid-template-columns:30px 1fr;gap:12px;padding:18px;border-radius:var(--r-md);background:var(--raise);border:1px solid var(--line)}
.fixes .flag{width:26px;height:26px;border-radius:50%;background:#FDBA74;color:#121218;font-weight:700;font-size:.85rem;display:grid;place-items:center}
.fixes strong{color:var(--ink);display:block}

/* faq */
.faq{display:grid;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:20px 40px 20px 0;color:var(--ink);font-weight:600;font-size:1.1rem;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:6px;top:50%;width:12px;height:12px;border-right:2px solid var(--green);border-bottom:2px solid var(--green);transform:translateY(-70%) rotate(45deg);transition:transform .2s}
.faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.faq .a{padding:0 0 22px;max-width:64ch}
@media (prefers-reduced-motion:reduce){.faq summary::after{transition:none}}

/* forms */
.form{display:grid;gap:18px;max-width:560px}
.field{display:grid;gap:8px}
.field label,.field legend{color:var(--ink);font-weight:600;font-size:1rem}
.field .hint{font-size:.88rem;color:var(--mute);font-weight:400}
input[type=text],input[type=email],select,textarea{width:100%;font:inherit;font-size:1rem;color:var(--ink);background:var(--raise);border:1px solid var(--line-2);border-radius:var(--r-sm);padding:13px 14px;min-height:48px}
textarea{min-height:130px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--green);box-shadow:0 0 0 3px rgba(61,220,151,.25)}
fieldset{border:0;margin:0;padding:0;display:grid;gap:10px}
.opts-grid{display:grid;gap:10px}
@media(min-width:560px){.opts-grid{grid-template-columns:1fr 1fr}}
.opt{display:flex;align-items:center;gap:12px;padding:12px 14px;border:1px solid var(--line-2);border-radius:var(--r-sm);background:var(--raise);cursor:pointer;color:var(--soft);min-height:48px}
.opt input{width:20px;height:20px;accent-color:var(--green);flex:none;margin:0}
.opt:has(input:checked){border-color:var(--green);color:var(--ink)}
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;overflow:hidden}
.form-msg{padding:14px 16px;border-radius:var(--r-sm);font-weight:500}
.form-msg.err{background:#3A1D22;color:#FFD5D9;border:1px solid #7A2E38}
.form-msg.ok{background:#16352A;color:#C9F5E2;border:1px solid #2B6B52}
.done{padding:28px;border-radius:var(--r-md);background:var(--raise);border:1px solid var(--green)}
.done h3{margin-bottom:8px}

/* footer */
.site-foot{border-top:1px solid var(--line);padding-block:48px 40px;margin-top:24px}
.foot-grid{display:grid;gap:28px}
@media(min-width:860px){.foot-grid{grid-template-columns:1.2fr 1fr 1fr;align-items:start}}
.foot-grid ul{list-style:none;display:grid;gap:6px}
.foot-grid a{color:var(--soft);text-decoration:none}
.foot-grid a:hover{color:var(--green)}
.foot-grid h2{font-size:1rem;letter-spacing:0;margin-bottom:10px;color:var(--ink)}
.foot-base{margin-top:36px;padding-top:20px;border-top:1px solid var(--line);font-size:.88rem;color:var(--mute);display:flex;flex-wrap:wrap;gap:8px 20px;justify-content:space-between}

/* prose pages */
.prose{max-width:70ch}
.prose h2{font-size:1.5rem;margin:40px 0 12px}
.prose ul{padding-left:1.2em;margin:.6em 0}
.prose li{margin:.35em 0}

@media (prefers-reduced-motion:reduce){*{scroll-behavior:auto!important}}

/* illustrations */
.illus{display:block;width:100%;height:auto}
.head-grid{display:grid;gap:36px;align-items:center}
@media(min-width:900px){.head-grid{grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:48px}}
.head-art{margin:0;max-width:560px;justify-self:center;width:100%}
.head-art figcaption,.side-art figcaption{margin-top:10px;font-size:.85rem;color:var(--mute);text-align:center}
.side-art{margin:32px 0 0;max-width:520px}
.services .service{grid-template-columns:1fr}
.service .thumb{display:block;border-radius:var(--r-md);background:var(--raise);border:1px solid var(--line);padding:14px;max-width:360px}
.service .thumb .illus{pointer-events:none}
@media(min-width:860px){.services .service{grid-template-columns:220px minmax(0,1fr) minmax(0,1.25fr) 120px;align-items:center}.service .thumb{max-width:none}}
.founder{display:grid;gap:24px;align-items:center;margin-top:40px;padding:24px;border-radius:var(--r-lg);background:var(--raise);border:1px solid var(--line)}
@media(min-width:760px){.founder{grid-template-columns:180px 1fr;gap:32px;padding:28px 32px}}
.founder img{width:180px;height:180px;border-radius:50%;object-fit:cover;border:3px solid var(--green)}

/* photos */
.photo{margin:0}
.photo img{display:block;width:100%;height:auto;border-radius:var(--r-lg);border:1px solid var(--line)}
.photo.portrait{max-width:440px}
.meet{display:grid;gap:32px;align-items:center}
@media(min-width:900px){.meet{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px}}
.banner-img{margin:0}
.banner-img img{display:block;width:100%;height:auto;border-radius:var(--r-lg);border:1px solid var(--line)}